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Why not link in search results? The reason is that the link is a link that Google has found on the Internet. The link is based on how Google ranks your website. Advertising in this way saves time and money. Another example would be real estate. Let’s say you have a real estate website. Google Adwords allows you to target customers by location. You can specify what geographic area you want to see your ad. Unlock the power of and your client list will explode with customer quality. Customer quality leads to increased profits.